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Quality of trust

From the very first days, Founder Hoang Bach Thao and his wife have built Royal Steel based on family values where each member lives and works by the same core principles. In addition, he believes profitability is not only lied upon the quality of product, but also from the quality of trust that Royal Steel receives from its customers.
Honesty and Integrity
Honesty and Integrity

Fairness, honesty, transparency and ethics in our own behaviors are the surest way to win customers' trust. Royal Steel always encourages and rewards that.

Responsibility
Responsibility

Here, we understand that the future of Royal Steel is not lied on how great we responsible to the job, but also how great we responsible to the environment, the community, the customer satisfaction.

Family
Family

Since our early days, Royal Steel was built as one family foundation, where each teammate is considered as our sibling, our blood. Because we believe solidarity is power. 

Open communication
Open communication

From the bottom to the top, we always believe effective and honest communication will lead everyone to be on the same page; moving in the same direction toward the same goal. 

“Yes” attitude
“Yes” attitude

Accepting challenges, and finding solutions are our nature. 

Optimism
Optimism

The steel industry is cyclical; and we always look at downturns as opportunities to prepare for stronger rebounds. We are willing to embrace challenges as a team because negativity is counterproductive.

Innovative and Willing to change
Innovative and Willing to change

Things change, time changes, the world changes, and we cannot go against that. From the factory floor to the board room, we are continuously taking risks and improving ourselves every day in order to improve our customer’s future.  

Pride
Pride

Every ton of our steel today is the foundation of customers’ future homes. We are always proud to be part of that.